Dolapo Amusat, CEO at WeTalkSound
WeTalkSound (WTS), the leading 360 creative company in West Africa, is thrilled to announce a new strategic partnership with Trace Naija, a top African music and entertainment platform. This collaboration marks a significant step in further documenting and celebrating the rich, vibrant Afrobeats culture.
Through this partnership, WeTalkSound will have access to Trace Naija’s state-of-the-art production facilities, creating new opportunities for high-quality content production. The partnership will kick off with the development of three innovative video segments focused on capturing the essence of Afrobeats and its global impact. The segments, to be revealed soon, will showcase some of the most authentic stories in African music and entertainment, solidifying both Trace Naija and WeTalkSound as cultural trailblazers in the industry.
“We’re thrilled to collaborate with Trace to create groundbreaking content and amplify it to millions of people across the world through our combined platforms,” said Dolapo Amusat, CEO at WeTalkSound. “Partnerships like this are what will accelerate the global penetration of African culture sustainably.”
This partnership will also focus on combining the strengths of both organizations to develop content that reflects the ever-evolving landscape of African pop culture. By leveraging each other’s platforms and resources, WeTalkSound and Trace Naija aim to bring global attention to Afrobeats, while offering behind-the-scenes access to the talent, stories, and moments that shape this thriving genre.
Advertisement Trace (Anglo-West Africa) MD & SVP Global Business Development, Sam Onyemelukwe
Trace (Anglo-West Africa) MD & SVP Global Business Development, Sam Onyemelukwe added, “We’re really excited to partner with WeTalkSound and blaze the path to doing more partnerships with innovative creators. They are a fresh creative agency and just like Trace, they look to boost talents in the music and entertainment industry.”
As part of the collaboration, WeTalkSound and Trace Naija will share key insights and resources to deliver content that reflects the energy, diversity, and creativity of Afrobeats. The new segments are expected to reach audiences across Africa and globally, bringing fresh, compelling content to the forefront of the Afrobeats movement.
WeTalkSound is a 360 creative company that offers a wide range of services, including media & content creation, events, marketing, and label services. As a leading voice in documenting Afrobeats and pop culture, WeTalkSound has collaborated with top brands and artists across Africa to produce high-quality music documentaries, visual content, and events.
Trace launched in 2003 and originating from an iconic magazine, Trace has grown into an Afro-urban cultural entertainment force with 350 million fans and a mission to empower and uplift young people globally. Trace media, digital, entertainment, and education platforms are available in 162 countries and are segment leaders in Africa, Brazil, France, UK, Caribbean, and Indian Ocean.
