LAGOS – I n a bold move to further revolutionize the Nigerian beverage industry and in response to evolving consumer preferences and the growing demand for innovative, health-conscious beverage options in the Nigerian market CWAY Foods and Beverages unveiled three exciting new drink products: Café Coffee Milk, Fuji Probiotic and Assam Milk Tea at a grand launch held over the weekend at the prestigious Providence Hotel in GRA, Ikeja, Lagos.
The triple product launch event was graced by the company’s stakeholders including distributors, staff, the media, and influencers among others.
In line with management’s perspectives, Mr. Arun Bhintade, General Manager of CWAY Foods and Beverages, emphasized the company’s dedication to innovation. “At CWAY, we’re constantly pushing boundaries to provide Nigerians with healthy and nutritious products at the most affordable prices without compromising on quality.
“We firmly believe that Nigeria is not just ready for these products; the market is eagerly anticipating them. Our extensive research and development process has allowed us to create beverages that resonate with the Nigerian palate while meeting international quality standards,” he stated.
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The logistics of bringing these new products to consumers across the vast Nigerian landscape is quite challengingng. Mr. Bibek, Assistant General Manager of Sales of Cway, detailed the company’s comprehensive distribution strategy. “We have meticulously planned our distribution network to ensure that every Nigerian, from cities to remote rural areas, can easily access our new product line. Our state-of-the-art supply chain management system, coupled with strategic partnerships with our distinguished distributors nationwide, will guarantee that Café Coffee Milk, Fuji Probiotic, and Assam Milk Tea are always within reach of our valued consumers.”
Marketing Director Mr. Rohit Prakash Gupta reaffirmed CWAY’s consumer-centric approach: “Our approach has always been rooted in understanding and anticipating consumer needs. With these new beverages, we’re not just meeting expectations – we’re exceeding them by offering unparalleled quality at competitive prices.”
Mr Rohit went on to highlight how the new product line aligns with CWAY’s longstanding tradition of excellence. “These beverages are the results of extensive market research, cutting-edge food science, and a deep understanding of Nigerian consumers’ evolving preferences. Beyond representing our new addition to the portfolio of brands, they represent a new chapter in CWAY’s commitment to innovation and consumer satisfaction.”
Speaking on the newly launched Café Coffee Milk, Awowoyin Ayobami, Brand and Marketing Manager for Café Coffee Milk drink explained that the drink is a refreshing and filling coffee flavoured beverage. “We’ve captured the essence of a perfect café experience and made it accessible to everyone, anytime, anywhere. Café Coffee Milk is our answer to the sophisticated demands of Nigeria’s growing coffee culture. It is a timely addition to our portfolio to cater to the sophisticated palates of coffee lovers while expanding consumer choice,” she explained.
Mr. Segun Ibidapo-Obe, the Brand and Marketing Manager for Fuji Probiotic, shared his excitement about bringing a premium probiotic drink to the Nigerian market. “Fuji Probiotic drink is more than just a healthy alternative; it’s a lifestyle choice,” Ibidapo-Obe explained. “We’ve created a Carbonated soft drink that not only refreshes and supports digestive health but also contains a distinct yoghurt flavour that will keep consumers coming back for more. It is noteworthy to mention that it is the first yogurt flavored CSD in Nigeria. In developing Fuji Probiotic, we recognized a gap in the market for a tasty, fizzy, refreshing yet beneficial CSD in the market. This product is set to redefine the entire carbonated soft drink segment in Nigeria.”
With regards to the Assam Milk Tea drink, Ayobami who wears a double hat as the Brand and Marketing Manager for the product revealed that the Assam Milk Tea drink is a unique blend that brings the flavours of authentic Assam tea leaves together with creamy milk. She added, “With Assam Milk Tea, we’re introducing Nigerians to a whole new world of tea enjoyment.”
