GiriToday, an online marketplace fostering community and facilitating growth between local artisans and global audience, has reiterated its commitment to revolutionise e-commerce in Africa through innovative solutions.
The platform is using cutting-edge technology such as Artificial Intelligence (AI) and machine learning to leverage its services to enhance buyer-seller interactions.
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Speaking during a virtual press conference on Thursday, November 28, Wale Ayantoye, Founder and Chief Executive Officer of GiriToday, said the platform is unique in many ways and embedded with features like AI-powered product recommendations, secure transaction systems, and tailored matchmaking between sellers and high-intent buyers redefine e-commerce for African creators.
According to Ayantoye, “We are out to help African entrepreneurs, and especially Nigerians, to expand their influence on the global stage with this revolutionary e-commerce platform.
“This app is the first of its kind. It is different from others already in the market industry, including Amazon. GiriToday aims to eliminate barriers that have historically limited African entrepreneurs. It is unlike traditional e-commerce platforms. It allows sellers to list products for free and guarantees payment at the prevailing foreign exchange rate, ensuring sellers benefit fully from international transactions.
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“Particularly, this platform is about empowering African artisans and entrepreneurs. With GiriToday, sellers from Lagos to Accra can directly connect with buyers in the U.S., Canada, or Europe, earning fairly and on time.”
Ayantoye emphasised GiriToday’s mission of connecting African artisans, entrepreneurs, and small businesses with international buyers, leveraging cutting-edge technology to bridge the trade gap.
Also commenting on the essence of the e-commerce app, Ola John Ajiboye, Co-founder of GiriToday, explained that the platform is specially designed to connect African artisans with buyers around the world, stressing the platform’s commitment to creating authentic experiences for its customers.
In his words, “This isn’t just a marketplace. It’s a culturally rich hub that brings Africa’s unique heritage to the world. From custom-tailored clothing to handcrafted goods, buyers can interact with artisans in an entirely new way, supported by features like body imaging and virtual reality.
“With the platform’s advanced technology, we have a strong infrastructure in place and an enthusiastic waitlist of sellers and buyers that addresses longstanding issues in cross-border trade, such as product misrepresentation and logistics.
“GiriToday also has product insurance that enhances trust for buyers and sellers alike. The platform also supports the growing demand for African culture globally. From fashion and art to traditional crafts, GiriToday helps African entrepreneurs tap into new markets, particularly the African diaspora seeking to reconnect with their roots.”
Expected to go live in February 2025, GiriToday which is Africans fastest online growing marketplace is set to reshape e-commerce in Africa with promises to amplify the reach of African businesses and also to redefine how the world experiences African culture. The cutting-edge platform offers a seamless and innovative solution for local sellers to showcase their products internationally, while empowering them to earn in foreign currencies.
