By Henry Uche
In line with its business purpose of broadening industry and market-leading events, deepening critical stakeholders’ audience engagement across business markets and different industry segments, as well as the Public Sector, the Economic Forum Series ® (EFS) and its technical partner, DiGiComm (digital marketing communications, strategic PR & media events Agency) have entered into a co-branding strategic agreement with Nairametrics, owned by Nairametrics Financial Advocates Limited.
At the signing ceremony, the Groups said they seek to leverage the synergy to promote strategic thought leadership sessions, marketing innovation, and brand building for their target market.
According to them, the primary purpose of the partnership is to convene commercially successful, high-profile, top-tier annual thought leadership conferences, live media events, and industry awards across emerging strategic themes, business markets, different industry segments, and the Public sector.
Jude Ndu, Founder and Chief Executive Officer (CEO), The Economic Forum Series®, commenting on the partnership said: “With Nairametrics, we are continuing with our strong pedigree of conceptualizing, curating, and convening top-tier, high-profile industry and market-leading events that resonate with our target audience of forward-looking and upwardly mobile senior executives and decision makers across a deeper and broader spectrum of the global economy.
Mr. Ndu underscored one of the primary business objectives of EFS® is to offer marketers, brands, prospective sponsors, and advertisers a full spectrum of live event formats that reflect and resonate with the client’s value proposition, point of market differentiation, and positioning.
“Our primary strategic marketing objective is to build brands through the right emotional connection with the market audience by building deeper and stronger relationships, leveraging on the marketing power and prowess of our thought leadership events,” he said.
He added, they possess a strong pipeline of event programs planned for the rest of the year and are already attracting interest from corporate sponsors. “Over the coming days, a full schedule of event details will be announced across various news platforms which will provide an opportunity for prospective delegates, marketers, and corporate brands to engage and participate in a range of forums across a range of sectors”.
Mr Ugodre Obi-Chukwu, Founder of Nairametrics enthusiastically remarked, “We are extremely pleased to announce this partnership with The Economic Forum Series® (EFS) to co-organise a series of annual summits. We express confidence in the pedigree of EFS® to organize high-profile, thought leadership events across sectors of the economy” he professed.
On his part, the CEO of DiGiComm Enterprise, Mr. Ukaobisike Uzoije, emphasized that EFS® platform will continue to present high-profile forums for audience engagement with critical stakeholders, key industry players, senior executives, policy decision-makers, and regulatory authorities.
Uzoije emphasized that the point of differentiation for EFS® events is its capability and capacity to curate content with context that creates change and connects emotionally with its clients and consumers.
He added that the upcoming events will feature high-profile speaker newsmakers, insightful presentations, fireside chats, panel discussions, deep dialogues, Q&A, and B2B & B2C networking opportunities for all participants.
“The portfolio of events are available for strategic brand partnerships. Advertisers and sponsors will receive an enhanced brand perception of value, top-of-mind visibility, awareness, and recognition across multi-media digital platforms supporting and promoting the events including live tweets and streaming” he affirmed.
Pix:
L-R: Funmi Joseph, Head, Business Outreach, Nairametrics Financial Advocates Ltd.; Ugodre Obi-Chukwu, CEO, Nairametrics Financial Advocates Ltd.; Jude Ndu, CEO, Economic Forum Media Ltd; Ukaobisike Uzoije, CEO, DiGiComm Enterprise; at a strategic session to formalize a Joint Venture partnership agreement between Nairametrics, Economic Forum Series ® (EFS), and DiGicomm recently in Lagos.
