Lush Hair, a leading name in the beauty and haircare industry, achieved a groundbreaking milestone during the 2024 festive season by unveiling a record-breaking Christmas tree made entirely of hair extensions, a first of its kind in Nigeria.
The 28-foot tree, a stunning blend of creativity and innovation, was officially lit on December 21, 2024, at the Ikeja City Mall, captivating an audience of dignitaries, loyal customers, and festive shoppers.
Adding to the excitement of the evening, Wanni X Handi, the popular duo known for their creativity and artistry, graced the event with their presence at the official tree lighting ceremony, further highlighting the significance of the occasion.
This unique Christmas tree, adorned with Lush Hair’s premium hair extension products, symbolizes the brand’s commitment to innovation and its ability to infuse everyday items with a festive twist. l
Speaking at the lighting ceremony, Vivian Obiano, Marketing Manager of Lush Hair, expressed her excitement about the project:
Advertisement
“The Lush Hair Christmas tree is more than a festive decoration; it is a reflection of our dedication to celebrating our customers through creativity and innovation. The tree represents our innovative spirit and our desire to bring something truly unique to Nigerians this Christmas season and to celebrate the real reasons for the season our beloved customers who have been with us all year long.”
As part of the festivities, Lush Hair delighted attendees with exclusive offers, selling products at factory prices and providing free hairstyling services. The Customers were treated to personalized hairstyles by professional Lush Hair stylists on-site, using their premium hair extension products and other services like Massages and Henna were also provided to give their customers a full SOFT life Treatment.
One satisfied customer, Mrs. Ngozi Akpan, shared her excitement: “I’ve never seen anything like this before! The tree is so beautiful, and the fact that Lush Hair made it with their products shows how much thought they put into this. I even got my hair styled for free, it is the best Christmas gift!”
Another attendee, Mr. Adewale Akinola, also praised the initiative: “This is truly impressive. The Christmas tree is a masterpiece, and the free hairstyling is such a thoughtful gesture. It’s not every day you see a brand going all out like this for its customers.”
The imposing Christmas tree quickly became a major attraction at Ikeja City Mall, with many stopping by to admire its beauty and take photos. Members of the public hailed Lush Hair’s creativity, describing the initiative as a refreshing addition to the festive season in Nigeria.
The event was part of Lush Hair’s broader mission to connect with its customers in meaningful ways, demonstrating appreciation through memorable experiences. By offering affordable products and complimentary services, the brand continues to affirm its position as a leader in the Nigerian beauty industry.
