streetwear convention, Street Souk, is set to hold today (Sunday) in Lagos.
The festival, which is regarded as one of the biggest in Africa, is partnering with Pocket by Piggyvest, MTN, Power Horse, Jameson, and TrybeOne, to bring together some of the best African streetwear brands for a unique and immersive experience that will celebrate fashion, music, culture, sports and art.
This year’s edition will feature popular brands, such as Mowalola, Ashluxe, Vivendii, Flykicks and Crocs; as well as collaborations with international brands such as Hatton Labs, Kids of Immigrants, and Places + Faces. It will also include homegrown brands such as WAF, NBDA, Thirsty Lab, High Fashion, 5200 Fleece and Creer Magnus. This is in addition to a designated World Cup viewing centre, gaming area, skate ramp, and a food experience zone.
Founded in 2018 by a 23-year-old entrepreneur, Iretidayo Zaccheaus, who said it inspired by the lack of avenues to nurture and access the growing streetwear scene in Nigeria.
Over the past five years, Zaccheaus has curated a unique space for young Africans to express themselves freely, enhance their creativity, network and connect.
