In a remarkable recognition of his contributions to the media landscape, Adeola Amosun has been awarded the prestigious title of Media Personality of the Year at the recently held Edge Awards 2024. This accolade celebrates Adeola’s extensive experience in media strategy and marketing communications, which he has effectively leveraged to enhance brand visibility and media presence throughout his career.
Adeola, who is the Media Manager at Tolaram Group, expressed his gratitude for the honour, and in appreciation stated: “Receiving the Media Personality of the Year award is both humbling and inspiring. It reflects the dedication and passion I have for the media industry. I share this achievement with my colleagues, mentors, and everyone who has supported me throughout my journey. This award motivates me to continue pushing the boundaries of creativity and innovation in media strategy.”
Adeola’s journey in the media sector spans over a decade, during which he has successfully managed campaigns for major global brands, including Procter & Gamble, Coca-Cola, and Guinness. His leadership in media planning and strategy has not only driven brand salience but has also significantly influenced the way brands connect with their audiences. Notable campaigns he spearheaded include the Pampers #MomsKnowBest initiative featuring Tiwa Savage and the launch of JW White Walker in Nigeria, further solidifying his reputation as a key player in the industry.
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The Edge Awards, organised by Marketing Edge Magazine, aims to recognise and celebrate outstanding achievements in the marketing and advertising sectors. The CEO and Publisher of Marketing Edge Magazine, John Ajayi, praised Amosun’s impactful work, saying, “Adeola Amosun embodies the essence of innovation and leadership in the media industry. His strategic insights and ability to create engaging campaigns have set new standards in media communications. This award is a testament to his hard work and dedication to excellence in the field.”
Adeola’s appointment at Tolaram Group marked a significant milestone in his career, as he takes on the responsibility of enhancing the company’s media presence and optimising its brand strategies. Since his appointment in July, 2022, Adeola has made significant impact in his organisation, and has been instrumental to some of its major accomplishments.
As the media landscape continues to evolve, Adeola’s recognition as Media Personality of the Year underscores the importance of innovative thinking and strategic planning in driving brand success. His commitment to excellence serves as an inspiration for current and future marketing professionals in the industry.
