Music
Initiative to support grassroots music communities launched in Nigeria, others
By Guardian Nigeria 23 May 2024 | 8:23 pm Monkey Shoulder, the Single-Malt Scottish whisky brand, has just joined hands with the globally respected online radio station, Worldwide FM, and Gilles Peterson to introduce Studio Monkey Shoulder. The initiative aims to empower grassroots music communities in Nigeria, the UK, US, Taiwan, and India, with a grant worth up to 100 million Naira in rewards…
Monkey Shoulder, the Single-Malt Scottish whisky brand, has just joined hands with the globally respected online radio station, Worldwide FM, and Gilles Peterson to introduce Studio Monkey Shoulder.
The initiative aims to empower grassroots music communities in Nigeria, the UK, US, Taiwan, and India, with a grant worth up to 100 million Naira in rewards and sponsorship.
Trailblazers across the country in the global music scene have been invited to participate in this initiative, giving them the capital to bring an original project to life. The Studio Monkey Shoulder winning applicants will receive invaluable support from Worldwide FM and Monkey Shoulder.
Speaking on the initiative, Ieuan Morgan, Global Manager for Monkey Shoulder said, “Monkey Shoulder believes everything is better when diverse. That applies to our whisky as it also does to music that fosters creativity, variety, and innovation. Our ambition is to serve as a long-term supporter of grassroots music scenes. By partnering with Gilles and Worldwide FM, we look forward to unraveling new talents and telling their stories.
“This is exactly why I started Worldwide FM radio and there are so many other incredible community-driven projects out there I want to uncover, which is what excites us about Studio Monkey Shoulder. We have no idea where this is going to take us but can’t wait to see and hear it…” said Gilles Peterson, DJ, and broadcaster.
As the 100 per cent malt whisky made for mixing, Monkey Shoulder is all about challenging conventions, this ethos is brought to life through the Studio Monkey Shoulder Initiative which promises to support those that challenge the norm and ultimately celebrate and share their stories with the world. For more details about Studio Monkey Shoulder and for submissions, click here.
